News & Press

But maybe there's opportunity in this bleak news. Some agencies are finding new ways to be creative, even without clients. ... The not-so-small Bartle Bogle Hegarty has started a division called Zag to create brands - staring with Pick Me vegetarian meals and a line of personal alarms under the name ila DUSK - that the agency itself will own. According to the New York Times, Zag has made a hit of a blog that it created to track the fashion habits of Michelle Obama. The site called Mrs. O, has already led to a book deal, and branded merch is coming next year. Not a bad result considering it's happening in the Depression 2.0 era".