Meet The Team

Zag's core team is made up of senior people from the worlds of marketing, advertising, product design and research. We are led by Neil Munn, formerly global brand director at Unilever.

Zag is a stand alone business set up by Bartle Bogle Hegarty (BBH) in April 2006. So while we bring a dedicated focus to developing new brands and partnerships we also have ready access to the extensive creative skills of BBH and its seven offices around the globe.

Bios

Neil Munn
Chief Executive Officer

Before joining BBH to lead Zag, Neil spent 16 years at Unilever running some of its biggest brands. In his last role he was Global Brand Director on Axe - Unilever's fastest growing brand with sales of over $1bn. Neil has worked in various parts of the world. He spent 5 years in Asia helping Unilever establish its China business and leading the Hong Kong business through the tricky UK/China handover period of 1997. He has worked in France - as Brand Director of Unilever's $2bn beverages business, with executive responsibility for strategy, innovation and communication.

Adam Arnold
General Manager

Before joining Zag in 2007 to assist Neil, Adam worked for eight years in account management at BBH. This included expierience on many brands including Audi, ITV, Warburtons and finally as Global Business Director on Vodafone. He was responsible for brand strategy and communications campaigns that ran across different media and territories. He originally joined BBH as a graduate trainee after leaving Cambridge with first class BA in Geography.

Neil Barrie
Planning Director

Neil joined Zag to lead its brand planning function in 2008. Prior to this, Neil was a senior consultant at Interbrand where his work included leading the re-brand of the global insurer Royal & SunAlliance and defining the relationship between Barclays and Barclaycard worldwide. Before that he spent 3 years at Ingram brand consultancy, specialising in brand strategy and segmentation for the likes of Waitrose, Alliance & Leicester, the Department of Health and BT. He has a BA in Modern History from Oxford.