Welcome to ZAG

We invent brands And help other people build their brands

Zag is a brand invention business set up and backed by BBH

Zag invents new brands and takes them to market with joint venture partners. Zag also helps existing businesses strengthen their brands and get more value out of them.

Zag offers a combination of commercial and creative brand building skills. Our team is made up of people who have both marketing and communications experience; people who have worked in big and small companies; people who have managed P&L accounts and people who have created world famous advertising campaigns.

In short, Zag understands the business of brands.

To underline this, Zag ties itself in to the financial success of all of its ventures. This means our interests are always fully aligned with those of our partners. We find this is unique in our industry.

So what can we do for you? You may be a potential partner with a great idea that needs a great brand. You may be a company that needs to make its current brand work harder. Or, maybe you are an individual who would like to work with Zag. Either way, feel free to contact us or take a look around our site.